British Airways and Swiss Airways Fan Pages

British Airways- We are Thankful to our customers for loving us and supporting us. And we can see it through our fan pages on social media like Facebook and Instagram. Keep loving and supporting so that we can keep serving you the best services.

 Swiss Airways- We thank our customers for all the love and support they have shown not just by consuming Dr. Pepper but also promoting us on social media. Below are the links for our most popular Facebook and twitter page so please like and share:

British Airways And Swiss Airways on YouTube

British Airways- Please visit us on you tuber to find more about YouTube promotions, and ad videos. This video is of British airways and is using 50/50 rule in this video as we can see that they are also promoting New York shops in this video and British airways is also promoting their brand.

 Swiss Airlines-In this video they are promoting their brand by shoing red colour in the plane at all the seats and in this they are also using 50/50 rule as the puma is also promoting their jerseys The jersey is also of same color as of the logo they also have a Swiss airways logo on their jersey. So both are using 50/50 rule as both are promoting their brand.

British Airways and Swiss airways on Team’s Chosen Social Media (Facebook)

British Airways

In this post 50/50 rule is being used as we can see in the post British Airways is promoting their brand and Harrods is also promoting their brand in this picture. Both brands are being promoted in the same picture. As British airways is saying that book a flight to London and in this their brand is promoted and Do shopping at Harrods by which Harrods is being promoted. So they are using 50/50 rule in this post. (british airways)

Swiss Airways-.In this post alos 50/50 rule is being used as we can see that Swiss airways and snapchat both are promoting themselves in the same post. As we can see that in the centre there is Swiss airways logo with red colour, which shows they are promoting themselves and at outer the snapchat logo is there which shows snapchat is also promoting themself in the post. So in this also post also 50/50 rule is being used. (Swiss Airways)

British Airways and Swiss Airways on Twitter

British Airways

Now in this British airways is launching their ne flight between #Dublin & # Sunny # Ibiza from 19 may. In this they are telling people about their new flight between two places. This is brand new flight, which they are launching for their customers. This is the new flight, which they have introduced. (British airways)

Swiss airways

In this the Swiss team has showed the awesome airshow which is organized by Swiss airline and Swiss air force at #St moritz 2017. This show was organised in the year 2017. Both Swiss Airlines and Swiss airways organized the show for them. (swiss airways)

British Airways vs Swiss Airways on Facebo

 British Airways- This is very good video in which the British Airways is promoting their brand. In this video the staff of British airline is performing in front of their customers. This is the world’s first ballet and musical performance at 41,000 feet. This is world’s first video, which is performed by some airline at 41000, feet. They are not using 50/50 rule in this. (British Airways)

          Swiss Airlines- In this event they are inviting Chris Burkard to switerzeland. They are inviting all the fans to meet Chris Burkard  and capturing photos with him at the event. In this they are also promoting their airlines.  In this they can capture photos and win some exciting prices. (Swiss Airlines)

Delta Airlines vs Singapore Airlines

Content Marketing Idea (Delta Airlines)

Disclaimer- This is a student concept of Pilon School of Business Social Media Marketing Course.

Delta Airlines: I am going to create this campaign for Delta Airlines.

Idea: I came up with a campaign to launch the Delta Airlines new App with new technology in it. This app can be download on the smart phones where people can sign up for their individual account where they can get regular updates regarding ticket fares, services , availability of flights according to their requirements.

Target Audience:

·         Youth 18-34

o   Research shows that Youth are more technosavy.

o   These days Life is busy, everyone wants to save our time.

o   Youth are more active on social apps.

    Our Goal: The main Target of our campaign is to attract more customer through technology. We are hoping to set conversation with our target group regarding the services.

There is not any sensitive time consideration to launch this campaign but, our company want to launch this campaign this in summer.

Engage Audience

Social Strategy:

Our brand social strategy is to launch this campaign on Facebook and YouTube. Majority of the Delta Airlines Followers are on these two Social sites Facebook (4 millions) YouTube (1,194,683 subscribers). This is the best method to interact with our majority of brand follower. Moreover, we will launch this campaigns on our rest pf social sites like Twitter and Instagram. 

Through our marketing and social media strategy our brand attract our target audience. This would help to success of delta Airline Services. The two-way communication on the social sites help the audience to engage with the brand and ask question.   

Delta Airlines vs Singapore Airlines

Fan pages of Delta Airlines and Singapore Airlines:

Introduce your readers to “fan pages”, influencers and inbound links for both brands.  These are unofficial pages where fans post videos, images, blog posts or reviews about your brand. These could also be online magazines, product rating sites, celebrity endorsements, Word of Mouth marketing.  Use Moz and hashtagify.me to gather this information.  Which brand has the strongest Page Link Metrics and word-of-mouth marketing?  List at least 3 links for each Brand with descriptions.  Include descriptions of the kind of content viewers can expect to find on each of the fan pages.  Include screen captures and urls so that you can include embed these links at a later date.

Delta airlines has fan page on twitter. Where its fan posts information related to airlines. It has 1492 followers in this page which share their experiences related to the Delta airline facilities. In the following post it was retweet 124 times. These all are unofficial pages which are created by fans to provide the information to the other people.

Here is the url to Visit this Fan page: https://twitter.com/airlines_delta?lang=en

It has also page on Facebook where fans can write about their complaints, satisfaction regarding the airline service. Many people join this page every day to make themselves update with current information. This page has 6.1k public rating.

Here is Url:  https://www.facebook.com/pages/Delta-Air-Lines/173578969368137

Singapore Airlines: Singapore Airlines has an inflight magazine advertise for their viewers. They do not have fan pages on the Facebook or twitter like delta airlines. They follow different technique to attract the customer.

Url:  http://www.imm-international.com/singapore-inflight-magazine-advertising/

Delta Airlines vs Singapore Airlines

Sub Title: On YouTube

Author: Ramandeep Kaur

                       

Delta Airlines is extremely well known on the YouTube channel. Delta Airlines is transfer recordings frequently on the YouTube for its supporters and to make two-route correspondence with the gathering of people. They post diverse sorts of recordings like their administrations, offers and so forth. Delta Airlines have loads of fruitful recordings back to time however, here I will demonstrate to you the latest effective video named-Who We Are

Link: https://www.youtube.com/watch?v=dZEmC4FrLGs

The video is about who they are. Later on this video go bigger than ever. This video got 567,487 views and 10,835 hits within a month. Moreover, with this video they hit the 58,094 million subscribers.

Singapore Airlines is not quite famous on the YouTube channels as compared to Delta airlines. They are not active on the YouTube channel. They upload quite few around 3 months ago on you tube. The most recent successful and most viewed video is-

Link: https://www.youtube.com/user/singaporeair

This video tells about the food flavours which gives in Singapore Airlines. This video is viewed by 711,862 and subscribe by 26,675.

Delta Airlines vs Singapore Airlines

Sub Title: On Twitter

Author: Ramandeep Kaur

Delta Airlines are exceptionally dynamic on the twitter page as on the Facebook. Consistently and on general premise Delta Airlines is tweeting some educational or fascinating for their group of onlookers. Every now and again they are presenting related on new administrations gave by their aircrafts. There are innumerable effective story of Delta Airlines on the Twitter. The one I will impart to you is-

The above post is the one of the successful post of Delta Airlines on Twitter. This post got 211 shares and 799 likes from the twitter traffic. Delta Airlines is tweeting the content related to flight comfort, Customer services and serving facilities. This brand is followed by 1.28 million people on twitter. (Delta Airlines, n.d.)

Delta Airlines has too many followers a compare to Singapore Airlines.

Singapore Airlines: Singapore Airlines is using twitter for the promotion of brand but, they are not tweeting frequently. The last post was posted on 31 February 2017. This brand not seems to be so active on the twitter. Singapore airlines often posts regarding Singapore culture and nature as compare to their services which provides to their customers.

            (Singapore airlines, n.d.)

This post was retweet 53 times and got the 199 likes by the followers. This brand is followed by 551 K people on Twitter.

Title: Delta Airlines Vs Singapore Airline

Subtitle: Facebook

Author: Ramandeep Kaur

Facebook official pages of both brands are the key for their prosperity. Delta and Singapore are utilizing the Facebook for their useful method for business, to advance its image and make cooperation with the adherent gathering of people. Both of brands have distinctive stories for their prosperity.

Delta Airlines: Popular Facebook video (Most Likes)

Delta 2016 Holiday Commercial Is the most popular video on the Delta Airline Facebook page which has 9,954 likes and 4.5 million views.

(Delta, n.d.)

This Brand does not use 50/50 rule because Red bull already maintain their image in the market.

Singapore Airline: This video is posted by Singapore airlines to aware the customers about their services for economy class. This video got 49,756 likes and 3.1 million views.

(Singapore airlines, n.d.)

Both brands are utilizing the Facebook for productive reason. As far worried with the post, Delta Airlines post their recordings and upgrades at customary interim. When contrasted with this Singapore aircrafts make the last post minimal late.

CONTENT MARKETING IDEA

AIR CANADA: I am going to create this Campaign for Hershey chocolate.

IDEA: I came up with a campaign to launch the increase sale by providing Hershey chocolate services to customers at different location and offer them a good service.

TARGET AUDIENCE:

·         Business people and travellers

-Research shows that they focus on all kind of audience.

-to attract more business people that travel around for different purpose and tourist also as they go for holidays or may be for any other purposes.

OUR GOAL:

Our campaign goal is to attract our target audience towards our airlines by offering various services at reasonable prices so that we can attract new

Our brand social strategy is to launch this campaign o Facebook and YouTube and to inform audience about our services and build strong position in market.

 Through our marketing and social strategy our brand attract audience this would help to success of Air Canada. 

air canada vs turkish airline fan pages

FAN PAGES

Air Canada has fan page on Facebook which is named as air Canada cargo. 385 people liked this page where information is provided by air Canada. Where they provide cargos on domestic and international flight. They have one more page which is not official but they provide excellent services to people. Where we can check the prices of our flight. Where we can search for round trip, single trip. Arrival and destination city and dates.

Turkish airline 

Turkish airline has a fan page names as Turkish airline flights. It is clear from snapshot that we can search for round-trip. One-way and multicity. Date of departure and return, city from and to.

 

Air Canada vs Turkish airline on youtube

YOUTUBE

Air Canada vs. Turkish airline.

Air Canada has 10,832 of subscribers on YouTube. They mostly post music videos. On their recent video they have 17,502 views. 29 likes and 3 comments.

 Turkish airlines

Turkish airline has around 153,848 subscribers. On average they post around 1 video and there are approximately 700 viewers.

Air Canada vs Turkish airline Twitter

Twitter

Air Canada vs. Turkish airline

AIR CANADA 

Air Canada has around 242K Tweets and 19.4K followings. The posted around 2997 of photos and videos. On average they post around 5 posts. They mostly tweet about promotional and special discounts. On latest tweet there were 20 likes and it was posted just 3 hours ago,

Turkish airline

In case of Turkish airline they posted around 5207 tweets. 45 following and 1.48M follower. There latest tweet was posted on february5. On that tweet there were approximately 8.4K likes and 3.2k of comments. They post little of tweets but more likes and comments in comparison of air Canada. 

Facebook post for following:

AIR CANADA VS TURKISH AIRLINE

There is official page for Air Canada in Facebook. Daily they post different stuff on their page which is regarding special day offers, promotional and many others. As now a days they are running special offers for valentine’s days that is valentine’s vacations where they are providing 60% discount. Daily they post around 5 posts around 350-400 likes and approximately 35 comments on each post. In case of Turkish airline also post the recent updates, but they post around 1 post daily and around 5 like an average of 2 comments on each post.

 Air Canada screen capture

Screen capture for Turkish airline

Content Marketing Idea (Air India)

Campaign: I am organizing this campaign to introduce the new high services of Air India.

Idea for campaign: idea of campaign is to make Air India service more fast and make flights more comfortable.

Target Audience: in my target audience I will target every age group of customers and both male and female customers.

Look of campaign: on the site of campaign I will put big posters about Air India and also use flyers which people can bring home.

What are your goals: my goals are to increase You tube subscribers of Air India so it become more popular on You Tube, on Facebook and twitter Air India doing very good.

Launching Time: I will start my campaign in summer because it’s a very good time in this season people travel to much.

Title: Air India vs. KLM Royal Dutch airlines

Subtitle: Facebook Fan page

Author: Eakam Singh Gill

KLM Royal Dutch Airlines has Facebook fan page with name of KLM Royal Dutch Airlines. It has 51 likes. This fan page just post pictures of Airplanes of KLM Airline. Visitors also post on this page of KLM, visitors post their reviews and comments about this airline. This fan page help KLM to increase their followers.

(KLM Royal Dutch airline, n.d.)

Facebook fan page of Air India this Facebook fan page has 276 likes on Facebook. This fan page also upload photos about different airplanes of air India. They post photos and videos about Air India. 

Air India vs. KLM Royal Dutch airlines

Subtitle: YouTube

Author: Eakam Singh Gill

KLM Royal Dutch airlines are very famous on YouTube. This brand has 102,377 subscribers on YouTube.

(KLM Royal Dutch Airlines, n.d.)

The video above is the most viewed video on YouTube. 6,762,386 view this video on YouTube and 18,088 people like this video this video is a part of big video which shows how big planes use short runways for takeoff and landing. KLM upload videos regarding safety and their planes series.

Air India is not very popular on You Tube they don’t post too much videos on You Tube and also their subscribers on You Tube channel are very less as compare to KLM.

(Air India, n.d.)

This video has 14,410 views on You Tube, this video is most viewed video on Air India’s page. In this video Caption Rajneesh Sharma telling about plane AL173 has just done around the world trip.

Air India vs. KLM Royal Dutch airlines

Subtitle: Twitter

Author: Eakam Singh Gill

KLM Royal Dutch Airlines are very active on twitter they mostly tweet after every 7-8 hours on their twitter page

The post below is the highest liked post of KLM Royal Dutch airlines on twitter recently. 337 people hit like on this post and 78 people talk about it.

(KLM Royal Dutch, n.d.)

Air India use twitter for updates and for promoting their brand. Air India post 2-3 posts every day. Air India is very active brand on twitter and many people following it. They post commercial ads on twitter

The post below is the highest liked photo of Air India on twitter. 660 people like this post and 417 people tweet back on this post

(Air India, n.d.)