CONTENT MARKETING IDEA

AIR CANADA: I am going to create this Campaign for Hershey chocolate.

IDEA: I came up with a campaign to launch the increase sale by providing Hershey chocolate services to customers at different location and offer them a good service.

TARGET AUDIENCE:

·         Business people and travellers

-Research shows that they focus on all kind of audience.

-to attract more business people that travel around for different purpose and tourist also as they go for holidays or may be for any other purposes.

OUR GOAL:

Our campaign goal is to attract our target audience towards our airlines by offering various services at reasonable prices so that we can attract new

Our brand social strategy is to launch this campaign o Facebook and YouTube and to inform audience about our services and build strong position in market.

 Through our marketing and social strategy our brand attract audience this would help to success of Air Canada.