Air Canada and Turkish Airline by Ramandeep Kaur Sran

Title:  Airlines

Written by:  Ramandeep Kaur Sran

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:
1.     URL:	https://www.google.ca/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=air+canada	https://www.google.ca/search?q=turkish+airlines&oq=turk&aqs=chrome.0.69i59j69i57j69i59j69i60j0l2.3676j0j9&sourceid=chrome&ie=UTF-8
2.     Page Title	<title>Air Canada - The Official Website</title>	<title>Cheap Toronto to Istanbul flights | YYZ to IST Flight Deals </title>
3.     Meta Description	<div class="passenger-type-description pull-left">	<meta name="description" content="Cheap Flights Toronto to Istanbul, Get the Lowest Prices on all Flights from YYZ to IST. Book your Flight Deals to Istanbul from Toronto - YYZ, Red Tag Seat Sale on Now!">
4.     Meta Keywords :	<meta name="keywords">	<meta name="keywords" content="Toronto flights Istanbul fly direct cheap flights Toronto to Istanbul air tickets Istanbul flights Toronto ">
5.     Structural elements:  H1, H2, H3
6.     Bold/Strong tags and 7.     Italic/em tags	"<strong>{1}<\/strong>: You will be seated in {3}           premium.text":"Premium Economy",	You are using an <strong>outdated</strong> browser <form class="custom-form-element"
8.     Alt Text	Altitude status","common.fragment.cabin.L.text":	alt="Red Tag Vacations">-->
9.     Page Load Time (estimate or use Moz)	7 secs	5 secs
10.  Call-to-action:	Flight, vacation, hotels, round trp, one trip	Schedule, flight schedule,      checkins
11.  Anchored Text:	View more	View more
12.  Mobile Friendly: Yes/No	yes	yes
13.  Social Media: (List all SM icons on the home page.	Facebook YouTube Instagram twitter	Facebook YouTube Instagram twitter

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

 

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

1.       Air Canada airline

2.       Air Canada online booking

3.       Air Canada vacations

1.       Turkish airline check-ins

2.       Turkish airline safety

3.       Turkish airline login

Summary:

Brand A’s strength is it has Alt Text

Brand B’s strength is it take very less time to open

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

APA Citation Sample (in alphabetical order):

http://favin.info/favintsuggest-turkish-airlines.asp

https://www.aircanada.com/ca/en/aco/home.html?utm_source=google&utm_medium=cpc&utm_campaign=RLSA%20-%20Branded%20-%20Air%20Canada%20(Canada)%20-%20EN%20(ALL%20EN%20Visitors)&utm_term=Air%20Canada%20Brand&utm_content=&acid=cpc|POS%20Canada%20Branded|RLSA%20-%20Branded%20-%20Air%20Canada%20(Canada)%20-%20EN%20(ALL%20EN%20Visitors)|Air%20Canada%20Brand|air%20canada|&slid=&gclid=Cj0KEQiA_eXEBRDP8fnIlJDXxsIBEiQAAGfyoY__50MLnYX-Pni9kptXnUq_57p9PBK1NF8XT4wpC8kaAsDJ8P8HAQ&mpch=ads

https://www.google.ca/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=turkish+airlines