Delta Airlines and Singapore Airlines by Ramandeep kaur

AIRLINES

BY RAMANDEEP KAUR

SEO AUDIT (DELTA AIRLINES/SINGAPORE AIRLINES)

Introduction

Here is the search engine optimization (SEO) Audit between Brand A (Delta Airlines) and Brand B (Singapore Airlines) to find out which brand have the strongest SEO.

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:
1.     URL:	http://www.delta.com/	http://www.singaporeair.com/en_UK/ca/home
2.     Page Title	Airline Tickets & Flights: Book Direct with Delta Air Lines - Official Site	Singapore Airlines Official Website | Book flights from Canada
3.     Meta Description	Delta Air Lines, a leader in domestic and international travel, offers airline tickets & flights to over 300 destinations in 60 countries. Book direct at Delta.com.	Book flight tickets from Canada with Singapore Airlines and enjoy comfort and luxury on-board the world's most awarded airline. Plan your holiday with our latest travel deals.
4.     Meta Keywords :	Not Found	]sia, Singapore airlines, Kris flyer, Singapore air, sq., booking, air, ticket, flights, tickets, fare, offers
5.     Structural elements:  H1, H2, H3	H1: Welcome to Delta Air Lines H2: Find My Trip • Error • Error • Error • FLY PREMIUM SELECT. • the delta experience • DELTA FARE SALES • Connect With Us • Get To Know Us • Need Help? • Languages(160) H3: Zero	H1: Singapore Airlines • Promotions H2: Main Menu • Kris Flyer log-in • The Singapore Airlines A350Your Ultimate A350 Experience (1161) H3: Zero
6.     Bold/Strong tags and 7.     Italic/em tags	BOLD:            Advisory: • Advisory: • Advisory: • • Book Now •(48) Italic: Not Found	BOLD: The Singapore Airlines A350 • A Great New Way to Fly • Looking for travel news and ideas? • We search for familiar flavours, • Enjoy Singapore Stopover Holiday Italic:   • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Flying today • • • calendar • calendar • calendar • • • • calendar • calendar • calendar • • • • • calendar • calendar • calendar • • • logged-in menu • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Twitter • Facebook • Google Plus • Instagram • YouTube • email • • • • • • • •(401)
8.     Alt Text	Delta Air Lines Logo • Skyteam Logo • Departure City Airport Lookup Icon • Arrival City Airport Lookup Icon • discount for children • Remove drop-off location • Read More for Age Range • Airport Lookup • Airport Lookup • Airport Lookup • Airport Lookup • Airport Lookup • Help Icon for Confirmation Number • Help Icon for Ticket Number(335)	Singapore Airline Logo • Singapore Airlines • Singapore Airlines • Flag Icon • The Singapore Airlines A350 • pey • Visit SilverKris.com • hero1 • Singapore Stopover Holidays • Hero loading • Agoda • Infinite Journey • Mix Miles and Cash • Purchase Extra Baggage Allowance • Book tours & activities • SilverKris •(753)
9.     Page Load Time (estimate or use Moz)	9.339 Seconds	2.713 Seconds
10.  Call-to-action:	Sign Up, Log In, View All Deals	Log In, Book, Search
11.  Anchored Text:	First Class, Delta Comfort, Book Now	Books Tours and Activities, Mix Miles and cash, Book a Hotel Room
12.  Mobile Friendly: Yes/No	Yes	Yes
13.  Social Media: (List all SM icons on the home page.	ü  Facebook ü  Twitter ü  Instagram ü  YouTube	ü  Facebook ü  Twitter ü  Instagram ü  YouTube

 

 

 

 

 

 

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

(google, 2017)             Airlines                                       Delta Airlines                                     Singapore Airlines

Google Trends Insights:

The above line graph represent the trend of Delta Airlines and Singapore Airlines in airline industry. There was different trends in the Delta Airlines from last 12 months. Trend of Delta Airlines was at the peak point in month of July. As compared to this, Singapore Airlines had not good trend position in the market. There was small fluctuation in the month of June 2016, otherwise it is stagnated.

 

Latent Semantic Indexing Keywords:

 Target at least 3 per brand.

Delta Airlines:
Cheap flights from Singapore to Miami

Dubai to New Zealand flight duration

Delta airlines

Singapore Airlines:

Singapore airlines reservations

Singapore airlines deals

Singapore airline booking

Summary:

Delta Airlines strengths are Alt text (335)

Singapore Airlines strengths are Page Load Time (2.173seconds)

There are lots of area that both of brand need for improvement. From Bold/italic tag points of view, Singapore airlines is ahead. Delta Airlines brand need to use the bold and italic tags. The weakest points of Delta Airlines is page load time i.e. 9.339 seconds that are seven time more than the google recommend. Moreover Keywords are not found in the Delta Airlines website.

 

Conclusion:

Brand A Delta Airlines is little weak in some areas as compare to Brand B Singapore Airlines so I can say that Singapore Airline has the strongest SEO and this brand performed best throughout the audit as compared to Delta airlines. As we see in the result that Delta airlines page load time is much more than Singapore airlines. There are some Drawbacks in Singapore Airlines but still it is better than Delta Airlines in many areas.

References

Singapore Airlines. (2017). Retrieved from http://www.singaporeair.com/: http://www.singaporeair.com/en_UK/ca/home

http://www.delta.com/. (2017). Retrieved from Delta Air Lines, Inc.: http://www.delta.com/

https://www.google.ca/trends/explore?date=today%2012-m&q=airlines,%2Fm%2F0k9ts,%2Fm%2F015f2x. (2017, January). Retrieved from Google: https://www.google.ca/trends/explore?date=today%2012-m&q=airlines,%2Fm%2F0k9ts,%2Fm%2F015f2x

LSIGRAPH. (2017, janurary). LSI Graph keyword Generator. Retrieved from (Delta airlines): http://lsigraph.com/

LSIGRAPH. (2017, January). LSI Graph Keyword genertaor(Singapore Airlines). Retrieved from http://lsigraph.com/