Title: Airlines
Written by: Eakam Singh Gill
Introduction
Include an
Introduction that explains why SEO is an important consideration for marketers ………………………….. .
SEO Audit
|
Brand A
|
Brand B
|
Screen Captures of both Brand’s home pages:
|
 |
 |
1.
URL:
|
||
2.
Page Title
|
Welcome to Air India
|
KLM Royal Dutch Airlines – Flights | Vliegtickets | Flüge
|
3.
Meta Description
|
Welcome to Air India
|
Compare and book your KLM flights and view our special ticket deals
and last minutes. Check in online on KLM.com or book a hotel or rental car
for your trip
|
4.
Meta Keywords :
|
Not found
|
Not found
|
5. Structural elements:
H1, H2, H3
|
H1: zero
H2: Book • Schedule • Flight Status • Web
Check-in • My Booking • Web Check-in ………..(661 total)
H3: zero
|
H1: KLM Royal Dutch Airlines • Welcome to KLM
Royal Dutch Airlines
H2: Select your country of departure • Select
your language
H3: zero
|
6.
Bold/Strong tags and
7.
Italic/em tags
|
122067644 • 6/2/2017
Not found
|
Not found
Not found
|
8.
Alt Text
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Live help • Air India • Star Alliance…………(1489 total)
|
Not found
|
9.
Page Load Time
(estimate or use Moz)
|
2.808 seconds
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0.766 seconds
|
10. Call-to-action:
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Book, Schedule, Flight Status, Web Check-In
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Select country of departure
|
11. Anchored Text:
|
Search, View more
|
KLM country sites, policy
|
12. Mobile Friendly:
Yes/No
|
Yes
|
Yes
|
13. Social Media:
(List all SM icons on the home page.
|
Facebook
Twitter
Instagram
YouTube
|
Facebook
Twitter
Instagram
YouTube
|
Google Trends:
Include
your topic, and your two brands. Include
the search terms with your screen capture.
Google Trends Insights:
Airlines
are very trending on google because these days’ people travel too much from one
to other place. There are lots of airlines in the world, two of them are Air
India and KLM Royal Dutch. These two are very popular airlines. In last 12
months these airlines searched too much on google. It was almost at same place
in google trending but in the mid of May it searched more than regular.
Latent Semantic Indexing Keywords:
Target at
least 3 per brand.
Air India:
Air India:
·
Air
India official site
·
Air
India Online booking
·
Air
India limited
KLM Royal Dutch:
·
KLM
airline review
·
KLM
flight status
·
KLM
business class
Summary:
Brand A’s
strength is it has Alt Text
Brand B’s strength
is it take very less time to open
Areas that
need improvement is in Air India they should make its website faster and in KLM
Dutch Airways they should add more options in their Home page
Conclusion:
Airlines
are very popular when we compare in these two airline it shows KLM Royal Dutch
is very popular in the world because this airline is in many countries. Whereas
air India is very limited in world. Air India’s website is also little slow then
KLM Royal Dutch.
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