Title: Airlines
Written by: Kanav Malhotra
Introduction
Include an
Introduction that explains why SEO is an important consideration for marketers ………………………….. .
SEO Audit
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Brand A
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Brand B
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Screen Captures of both Brand’s home pages:
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 |
 |
1.
URL:
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|
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2.
Page Title
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Moz: SEO Software, Tools and Resources for Better Marketing •
icon-book • icon-close • icon-conversation • icon-delta • icon-envelope •
icon-external • icon-house • icon-menu • icon-pencil • icon-products •
icon-search • moz-logo
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Book cheap flights and last-minute offers online | SWISS
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3.
Meta Description
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Backed by industry-leading data and the largest community of SEOs on
the planet, Moz builds tools that make inbound marketing easy. Start your
free trial today!
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Book your flights with SWISS. Fly to more than
100 worldwide destinations and enjoy the very best of Swiss quality at good
prices.
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4.
Meta Keywords :
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Not found |
Cheap flights, Last Minute, book online, SWISS flights |
5. Structural elements:
H1, H2, H3
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H1- 5 billion searches are performed every day. Be found
H2-
Connect • Learn
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H1-Swiss International Air Lines
H2-Skiplinks • Navigation • Home • Login • Choose your language • Book
flight • Prepare my trip • My next flight • Explore your destination • Swiss
International Air Lines • Book your flight • Bookings • Check-in • In
Switzerland they speak four languages. • But only one when it comes to
quality. Made of Switzerland • Nice from CAD 769 • Rome from CAD 844 • Do you
want more? • Upgrade your flight • Swiss Travel Pass • SWISS, the Skier's
Airline • SWISS in Canada • Rental cars • Hotel offer • Out into the green •
Service navigation • [CopyrightEtc]
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6.
Bold/Strong tags and
7.
Italic/em tags
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Learn SEO • Q&A • Help Hub • Community & Events • Blogs • New!
• SEO Tools • Local Marketing • Marketing Resources
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Your location: • We're almost
ready for takeoff • Nice • CAD 769 • Rome • CAD 844
Not found
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8.
Alt Text
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99designs • Otterbox • razorfish • Aarons • Add3 • Obility •
Connected: Moz Local and Google My Business
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SWISS • loading • Nice • Rome • SWISS in Canada • Rental cars • Hotel
offer • SWISS • A Star Alliance Member
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9.
Page Load Time
(estimate or use Moz)
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1.97 seconds |
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10. Call-to-action:
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Plan your multiple city vacation,
Find out more, Login
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Login, continue
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11. Anchored Text:
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Join us today
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Made of switerzeland
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12. Mobile Friendly:
Yes/No
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yes
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yes
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13. Social Media:
(List all SM icons on the home page.
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Instagram
you tube
Facebook
twitter
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Instagram
you tube
Facebook
twitter
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Google Trends:
Include your topic, and your two brands. Include the search terms with your screen
capture.
Google Trends Insights:
Provide
Insights. Include one to two sentences
in your own words that outlines the topic and the two brands you compared. Discuss the results you obtained from Google
Trends. What observations can you make
about the search interest in this topic over the past 12 months?
The British
airways is constant throughout and in the later stage it goes slightly down and
then it again upwards and in the end it falls little bit and in case of Swiss
airways it constant thought-out. It has do rise and no decline in the graph.
Latent Semantic Indexing Keywords:
Generate a
list of LSI keywords from the LSIGraph Keyword Generator. Search your sites and identify any LSI
Keywords that you can find on either of your brands’ sites. Target at least 3 per brand.
BRITISH
AIRWAYS
SWISS AIRWAYS
British airways check in Swiss airlines
review
British airways careers Swiss air flight status
British airways customer service Swiss air check in
Summary:
Brand A’s
strengths are that it has italic/em tags and brand B does not have
Brand B’s strengths
are that its load time is faster than the brand A load time
Areas that
need improvement are that Brand A load time should be less than 1Minute as the
google says that its load time should be less than 1Minute and in brand B they
should provide italic/em tags so they both need improvement in some parts.
Overall they are doing well and have their own strengths
The keyword
sentences found on the sites were ……………..
Conclusion:
Include a
conclusion that outlines which brand has the strongest SEO and performed best
though the audit. Were there any
surprises?
Both brands
are doing well but they both have some positive and some negative points. Like
in brand A they do not have Meta keywords and have structural elements less
than brand B and in Brand B they do not have italic/em tags. Both brand has
good keywords and are doing good in SEO
audit.
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